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Blog

Jul
31
Blindfolded Microblading
By Sheila Bella
thevalley, sheilabellaartists, karaoke, mytribe, justbreathe, crushingit, blindfolds

I love a challenge! The aspiration, the grind, the euphoria of achievement... these are all natural endorphins for feeling great. But between those moments of giving it my all, I need some low-key time where I can just let loose and breathe before I get into the mindset to conquer my next goal. I recently spent some quality time outside of the office with my tribe of amazing friends, who also happen to be the talented Artists of Sheila Bella. It is my good fortune to have such strong, funny, and remarkable women in my life. Check out our crazy anecdotes and microblading skills (even when we are blindfolded). Thanks to these ladies, I’m ready to crush my next challenge.




May
16
The Importance of Safety and Sanitation
By Sheila Bella
BuildingTrust, Sanitation, PermanentMakeup, Safety, CleanStudio, LosAngeles, Microblading

Trust is often defined as consistency over time. It does not happen overnight. It does not happen without effort and open communication. As a brand, Sheila Bella has made a commitment to the safety of our clientele by implementing the highest standards of sanitation during all of our procedures. From the moment we set up our equipment to the reveal of our work, we focus on building that trust daily. In fact, we encourage questions about the process because it’s just that important to us. These details matter to us and we hope that they matter to you too!


May
08
Microblading: How It Works
By Sheila Bella
SheilaBella, FullBrows, EasyMornings, MicrobladingAppointment, LosAngeles, HowMicrobladingWorks, GreatDay




Sometimes it’s the little things that really have the greatest impact. My first daily priority is getting my morning started on the right foot because it puts me in the mindset for GREAT accomplishments! With permanent makeup, I not only save time in my morning makeup routine, but I start my day off without the frustration that stems from trying to create balanced eyebrows. Rather than drawing and re-drawing, I get to wake up with full brows, go to the gym without makeup and even have a few more precious minutes to spend with my family in the morning. Those who are curious about permanent makeup can check out our latest video “Microblading: How it Works” for a step-by-ste...

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Mar
20
Learning the Art of Microblading: The Best Part
By Sheila Bella


Learning the Art of Microblading: The Best Part





Find out why our students love our academy! Teaching the art of microblading is so rewarding and the feeling of teaching a student how to change their life is priceless. We put so much heart into our academy, we truly want to feel like our students are getting something great out of it!



Going back to school can seem boring, hard, or too time-consuming. Most people who go and get a degree never end up using it! How crazy! Well, luckily there’s a profession that doesn’t require a stressful 4 years of school, with big ol’ debt! Learning the art of microblading is life changing and microbladers all over the world are saying it is ...

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Feb
23
Are You Ready To Transform Your Brows (and Your Life)?
By Sheila Bella

If you are a person who struggles with their brows every morning, then this post is for you.


With the hustle-and-bustle of life, it is sometimes hard to prioritize one's self. Sometimes, in doing things for others we tend to put our own needs in the background. However, thanks to permenent makeup, all that can change. I know this from a personal standpoint because I have had permanent makeup done, and I'm very glad I did. My brows and eyeliner still stay on my face on hot summer days, or when I'm working up a sweat at the gym. It is most definitely a game-changer.


Permanent makeup is becoming increasingly popular in the world of beauty. Among these procedures, microblading is the standout star...

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Categories

makeup

6

fitness

1

sanitation

3

travel

1

Microblading

12

academy

1

sterilization

2

motherhood

2

beauty

7

teaching

1

Permanent Makeup

10

eyebrows

5

Pretty soon your friends who work in cubicles will 
be asking if you're hiring.
That's exactly what happened to me and now it's your turn.

Build the life you want & 
get excited about designing that! 

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About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.
xx, 
Sheila 

Testimonials

What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA
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