Blindfolded Microblading
By Sheila Bella

I love a challenge! The aspiration, the grind, the euphoria of achievement... these are all natural endorphins for feeling great. But between those moments of giving it my all, I need some low-key time where I can just let loose and breathe before I get into the mindset to conquer my next goal. I recently spent some quality time outside of the office with my tribe of amazing friends, who also happen to be the talented Artists of Sheila Bella. It is my good fortune to have such strong, funny, and remarkable women in my life. Check out our crazy anecdotes and microblading skills (even when we are blindfolded). Thanks to these ladies, I’m ready to crush my next challenge.

Hairline Microblading
By Sheila Bella

While the terms “receding hairline” or “widow’s peak” may traditionally be associated with men, the unfortunate truth is that hair loss also impacts a great number of women. In fact, a wide variety of causes, ranging from genetics to a physical display of emotional distress, can result in sparse hair framing the face. In these cases, women may avoid hairstyles that pull away from the face in order to prevent the exposure of bald spots and/or making the forehead appear larger. The options available to address these issues haven’t been great… until now! I’m excited to announce that Hairline Microblading can fill in sparse areas with hairstroke...

Milan, Italy BioTek Convention
By Sheila Bella

Sheila Bella and Julie Go to Milan for BioTek!

I feel exhilarated. I am inspired. And I have new goals. Being part of the community of artists at the Biotek Convention 2018 has been amazing. Exchanging tips and tricks with people from around the world who are molding this industry is nothing short of invaluable. But even more than that, the support from people who are equally passionate about OUR craft gives me goosebumps. The feeling of a collective WE motivates me to not only learn from others, but also to be an active contributor. Our shared encouragement, collaboration and dedication keeps the momentum of this artform moving toward results that are increasingly more beautiful and natura...

Indigo Ball 2018
By Leil Villarta

LGBT Indigo Ball 2018

There was a time when I wasn’t entirely comfortable in my own skin. In the course of growing up, I gained experience from friends of different personalities and cultures, developed the confidence to be own unique self and eventually fell in love with a partner who both challenges and supports me. There were moments when I didn’t know any of this was even possible but the journey through the tough times was worth it. Now that I’m a mother, the world I want to create for my children is one of acceptance and the freedom to express their true selves. It was amazing to be able to honor this vision with an incredible group of LGBT advocates at the 2018 Indig...

Why Discomfort Is Necessary
By Sheila Bella

My comfort zone gets bigger every year. Why? Because I push myself to do hard things. I want to be my best self and that comes from new experiences (both good and bad ones!), dedication to my goals and surrounding myself with people who love and care about me. It can be hard to try new things. It can be hard to stick with something it until you feel that it has been completed. It can be hard to steer clear of negativity. But in the end, these actions make me feel strong, accomplished and good about myself. Take a peek at my conversation with Lauren Wood about how discomfort helps us be our best.

The Importance of Safety and Sanitation
By Sheila Bella

Trust is often defined as consistency over time. It does not happen overnight. It does not happen without effort and open communication. As a brand, Sheila Bella has made a commitment to the safety of our clientele by implementing the highest standards of sanitation during all of our procedures. From the moment we set up our equipment to the reveal of our work, we focus on building that trust daily. In fact, we encourage questions about the process because it’s just that important to us. These details matter to us and we hope that they matter to you too!

What They Don't Tell You About Motherhood
By Sheila Bella

For all of the Moms out there.. sure, they advised you about sleep deprivation, loss of time for yourself, and weight changes. But did they tell you that you'd possibly pee yourself in your sleep, or that labor is HARD (like really, REALLY HARD), and that there will be so much anxiety that fills your heart after bearing a newborn? For every three things they told you about motherhood, there are a million things they didn't. Some things are embarassing and some are just flat out GROSS! Motherhood is beautiful in many ways, of course, but there are just so many things about it that you don't find out until you're really in it! In this video, you'll get to hear the mommies of Sheila Bella talk...

Microblading: How It Works
By Sheila Bella

Sometimes it’s the little things that really have the greatest impact. My first daily priority is getting my morning started on the right foot because it puts me in the mindset for GREAT accomplishments! With permanent makeup, I not only save time in my morning makeup routine, but I start my day off without the frustration that stems from trying to create balanced eyebrows. Rather than drawing and re-drawing, I get to wake up with full brows, go to the gym without makeup and even have a few more precious minutes to spend with my family in the morning. Those who are curious about permanent makeup can check out our latest video “Microblading: How it Works” for a step-by-ste...

How to Deal with Judgmental People
By Sheila Bella

While tradition may be the building blocks of culture and community, evolution is also a critical component of growth and development. Not into traditional camping with tents, sleeping bags, and survival skills? Then take advantage of opportunities around you to do things YOUR way. There are many ways to enjoy the beauty of nature, and the world is full of things that aren’t mutually exclusive. Camping goes beyond the rustic – it can be unexpectedly glamorous! Join my friends and me on a break from microblading where we went on "Glamping" weekend and had a frank discussion about dimension beyond the first impression.




Find out Sheila Bella's secret to guarding her heart!

Microblading is Art
By Sheila Bella

Microblading is Art

The art of microblading is the careful balance of not only enhancing the best of our features by creating the proper framework of symmetry, but also placing each hairstroke in a way that keeps brows looking natural, soft and blended. No two people will have the same set of brows because each individual has a unique combination of skin type, hair growth pattern, brow hair color, lifestyle and even personality/style traits that make their eyebrows unique. The right artist will evaluate all of these variables to create the brows that will give you the confidence to meet your daily challenges head first... or should we say brow first?

Pretty soon your friends who work in cubicles will 
be asking if you're hiring.
That's exactly what happened to me and now it's your turn.

Build the life you want & 
get excited about designing that! 


About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.


What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA

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