Hairline Microblading
By Sheila Bella

While the terms “receding hairline” or “widow’s peak” may traditionally be associated with men, the unfortunate truth is that hair loss also impacts a great number of women. In fact, a wide variety of causes, ranging from genetics to a physical display of emotional distress, can result in sparse hair framing the face. In these cases, women may avoid hairstyles that pull away from the face in order to prevent the exposure of bald spots and/or making the forehead appear larger. The options available to address these issues haven’t been great… until now! I’m excited to announce that Hairline Microblading can fill in sparse areas with hairstroke...

Why Discomfort Is Necessary
By Sheila Bella

My comfort zone gets bigger every year. Why? Because I push myself to do hard things. I want to be my best self and that comes from new experiences (both good and bad ones!), dedication to my goals and surrounding myself with people who love and care about me. It can be hard to try new things. It can be hard to stick with something it until you feel that it has been completed. It can be hard to steer clear of negativity. But in the end, these actions make me feel strong, accomplished and good about myself. Take a peek at my conversation with Lauren Wood about how discomfort helps us be our best.

The Importance of Safety and Sanitation
By Sheila Bella

Trust is often defined as consistency over time. It does not happen overnight. It does not happen without effort and open communication. As a brand, Sheila Bella has made a commitment to the safety of our clientele by implementing the highest standards of sanitation during all of our procedures. From the moment we set up our equipment to the reveal of our work, we focus on building that trust daily. In fact, we encourage questions about the process because it’s just that important to us. These details matter to us and we hope that they matter to you too!

Microblading: How It Works
By Sheila Bella

Sometimes it’s the little things that really have the greatest impact. My first daily priority is getting my morning started on the right foot because it puts me in the mindset for GREAT accomplishments! With permanent makeup, I not only save time in my morning makeup routine, but I start my day off without the frustration that stems from trying to create balanced eyebrows. Rather than drawing and re-drawing, I get to wake up with full brows, go to the gym without makeup and even have a few more precious minutes to spend with my family in the morning. Those who are curious about permanent makeup can check out our latest video “Microblading: How it Works” for a step-by-ste...

Learning the Art of Microblading: The Best Part
By Sheila Bella

Learning the Art of Microblading: The Best Part

Find out why our students love our academy! Teaching the art of microblading is so rewarding and the feeling of teaching a student how to change their life is priceless. We put so much heart into our academy, we truly want to feel like our students are getting something great out of it!

Going back to school can seem boring, hard, or too time-consuming. Most people who go and get a degree never end up using it! How crazy! Well, luckily there’s a profession that doesn’t require a stressful 4 years of school, with big ol’ debt! Learning the art of microblading is life changing and microbladers all over the world are saying it is ...

Are You Ready To Transform Your Brows (and Your Life)?
By Sheila Bella

If you are a person who struggles with their brows every morning, then this post is for you.

With the hustle-and-bustle of life, it is sometimes hard to prioritize one's self. Sometimes, in doing things for others we tend to put our own needs in the background. However, thanks to permenent makeup, all that can change. I know this from a personal standpoint because I have had permanent makeup done, and I'm very glad I did. My brows and eyeliner still stay on my face on hot summer days, or when I'm working up a sweat at the gym. It is most definitely a game-changer.

Permanent makeup is becoming increasingly popular in the world of beauty. Among these procedures, microblading is the standout star...

Fitness Hottie Lais Deleon's Amazing Brow Makeover!
By Sheila Bella

If you’re a lover of all things fitness-related, then you’ve probably heard of Lais Deleon—and even if you’ve never lifted a dumbbell in your life, you should probably still follow her on social media! She is quickly become a rising superstar, and is motivating everyone around the world to pursue their dreams.

Although, she is a household name on Instagram, Lais is just like any other woman. She has her very own career (she just launched her mobile app, Lais Deleon Fitness earlier this year). She also cares about having on-fleek eyebrows. That is why she did what so many other women (and men) have been doing lately. That’s right—she got her brows microblade...

How Clean Should They Be?
By Sheila Bella

There are thousands of amazing permanent makeup studios out there. They have a friendly service, great art and thousands of benefits of being their client. But is everyone clean? Not all permanent makeup studios advertise the cleanliness of their salon, or give great importance to sanitation. Not doing this doesn’t give a prospective client the idea that they are being taken care of in every way, including their health! Sanitation and sterilization is so important and it is crucial that clients know whether or not to be serviced by an unsafe studio. Here’s how to tell if the studio you attend is, in fact, sanitary:

-There is barrier everywhere! Seeing any type of barrier (whether...

How to Choose A Brow Artist
By Sheila Bella

The world of permanent makeup has grown exponentially in the last few years, especially in the area of microblading. There are new artists and businesses popping up everywhere. Here a few things you should look for when looking for a permanent makeup artist.

-Always do your research, make sure they are an accredited establishment and have all the proper licenses set up. Depending on the state, every artist has to have certain accreditations so make sure that artist is up to par with their continued education, certificates and anything else required by their state.

-Check out their background and see how much experience they’ve had and where they studied their craft.

-Look at their socia...

Should I Get Microblading?
By Sheila Bella

Microblading is the new buzz around town! You hear people getting the procedure, left and right and you start to wonder if you should too! But how do you know if you are a good candidate? Well, luckily, it doesn’t take much to be a good microblading candidate. First off, if you’ve never had any previous brow tattoos, you’re already a step ahead. Starting with a clean canvas makes it so much easier for your artist to give you that natural “hair stroke” look. “But I already have full brows, I just want to add a little bit in some areas.” That’s fine too! Microblading doesn’t mean to make your brows more dramatic or to fully add/ change your...

Pretty soon your friends who work in cubicles will 
be asking if you're hiring.
That's exactly what happened to me and now it's your turn.

Build the life you want & 
get excited about designing that! 


About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.


What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA

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