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HOW MICROBLADING WORKS

Microblading is the implantation of pigment into the second layer of the skin,
creating little hair strokes into the eyebrow
.

STEP 1: CONSULTATION

Sheila Bella artists go through a thorough consultation before starting the microblading procedure. We believe the consultation is the most important part of the procedure and makes up about 90% of it. During the consultation, we ask clients to show us any photos they like, don’t like and/or how they normally draw on their eyebrows to get an idea of the client’s unique style.

STEP 2: SHAPE 

Our artist will then measure all the points of the client’s face with a ruler to ensure symmetry and precision. Once our artist finds what she needs to make a perfect pair of eyebrows, she begins designing  based on the client’s natural eyebrow hair and their desired look. This is all done with a pencil first to ensure that the shape can be adjusted, if needed, before the procedure starts.

STEP 3: color 

Once our client approves the shape drawn, a color is selected among the artist and client. Our artist will swatch colors on the forehead based on their natural eyebrow color and the client’s unique style.

STEP 4: Numbing

We want to ensure your utmost comfort so we apply a topical numbing cream for 20 minutes before your procedure. We place it on top of the outline and cover it with saran wrap to seal in the numbing as much as possible.

STEP 5: MICROBLADING

Only after the client has approved the shape, color and the numbing is completed, then we proceed with the microblading procedure. That's when the magic happens. Our artist will open a sterile needle in front of the client and start the microblading procedure. Pigment is then implanted into the skin in a form of hair strokes to give it the illusion of real fine hair. Numbing is applied throughout the procedure to ensure the utmost comfort.

STEP 6: REVEAL

Once the microblading procedure is complete, the big reveal happens. We show our client their new beautiful set of eyebrows and ask the client if they would like to make any adjustments before they leave. We pride ourselves on customer satisfaction so we always make sure you walk out the door happy.

STEP 7: TOUCH UP

All microblading and permanent makeup is a multisession process, meaning, touch ups are necessary. Think of this as the second coat of nail polish, the first one is alright, but the second one seals the deal. This session is done 1-3 months after the initial procedure. At this session, our client and artist will go over any concerns they may have had during the healing, fill in any areas that may have faded or simply go thicker or darker than the first time! We go conservative on the first session to ensure the client is satisfied so adding on the touch up is a piece of cake! Again, steps 1-4 are followed on the touch up and make sure the client leaves satisfied.

STEP 8 : ANNUAL COLOR BOOST

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Testimonials

To Sheila Bella: I just have to tell you how much I love your work! I wish I had done this sooner! I was a little wary when I first heard about permanent makeup.

Gina s.

A big thank you for the fantastic work you’ve done! I love it! So many people have complimented it and say it makes me look 10 years younger. 

Erin Andres

A big thank you for the fantastic work you’ve done! I love it! So many people have complimented it and say it makes me look 10 years younger.


STEPHANIE C.

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About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.
xx, 
Sheila 

Testimonials

What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA

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