Safety Key

Our Sterilization and Sanitation Principles

We, at Sheila Bella Microblading, take health seriously. We uphold the highest safety standards and raise the bar on education and safety to benefit our clients, artists, staff and anyone who walks through our doors. We believe that being a microblading/permanent makeup artist is a profession of care and there are unique safety standards required in order to perform our services. With that in mind, we warrant that our studio is blood borne pathogens certified according to state regulations. We go above and beyond to make sure our studio is the safest it can be and can be noticed as soon as you walk through our doors.

 

Tools and Supplies

We use 100% disposable tools, never to be reused on another client.


Hand Washing

 All artists are required to wash their hands for at least 20 seconds before/after procedures.

 

Cleansers and Disinfectants

We use medical grade cleansers, barrier film and autoclave that keeps all bloodborne pathogens at bay to ensure the safety of our staff and clients. Our needles are properly disposed in an FDA approved sharps container, never to be reused. After each procedure, artists are required to properly dispose all tools and wipe down their station with medical grade cleansers. Anything they might have touched throughout the procedure must be wiped down with this medical grade cleanser. New barrier film is replaced on any tool made out of plastic to make sure no contamination occurs. Anything made from metal (such as tweezers, scissors, etc…) are placed in barbicide and put into the autoclave to be sterilized.

 

Needles  

Sheila Bella uses only the best tools on our clients. The Harmony microblade by Tina Davies is our most trusted microblade on the market. All Harmony microblades are 100% disposable, and have been pre sterilized using EO Gas. Each needle is individually packaged and has a unique lot number and sterilization date. You can even download the certification of sterilization using the needle’s lot number to ensure your needles are in fact sterile.

 

Plastic

Plastic can not be sanitized, therefore anything that is plastic used during our procedures is disposed or wrapped in barrier film that is replaced after each procedure. We cover our chairs and trays in plastic and replace them after each procedure.

 

Gloves

Artists are required to wear gloves throughout the entire procedure. Any time an artist removes her gloves, she is to wash her hands, and put on a fresh pair of gloves, never use the same pair twice. No artist is allowed to leave the procedure room with gloves on, even if they are clean. No gloves  means hands are clean, making it safe to walk around our studio.

 

Drawing Tools

Sheila Bella Artists use a black China marker to outline the brow design. The pencil is pre-sterilized before touching a client’s face and is wrapped in barrier film. After each procedure, artists are required to sharpen the pencil by shaving off any part that touched a client’s skin. This prevents any cross contamination.

 

Double Dipping

NEVER! No one is allowed to ever double dip. If an artist needs more product of any kind, they are required to use a new disposable tool.

 

We will never put your and our health at risk, meaning we are a little extra when it comes to sanitation and sterilization.

 

We abide by a very important rule: “THE MOST PARANOID PERSON WINS!”

 

Pretty soon your friends who work in cubicles will 
be asking if you're hiring.
That's exactly what happened to me and now it's your turn.


Build the life you want & 
get excited about designing that! 

About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.
xx, 
Sheila 

Testimonials

What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA

Contact Us

Let's talk sales! Or just write to say hiee!