Elite Artists

MEET THE ELITE ARTISTS OF SHEILA BELLA

Melody

Melody is an art enthusiast and mother of two. She enjoys painting, lattes and long walks around Target.

Nicknamed "The Mouse Doctor", she is very detailed and always strives for balance; in life, heels and eyebrows.

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Jennifer

With over a 20 year background in entertainment, Jennifer's passion in permanent makeup came naturally having done make-up professionally for stage, TV and film. Having spent many years performing onstage and doing make-up in Broadway musicals, she's had an obsessive interest in eyebrows since spending years having to camouflage her own right brow chicken pox scar, and then having suffered from alopecia herself back in 2009. Since then Jennifer has made it her personal mission to help clients find their natural beauty when customizing eyebrows, and to help boost their self confidence. In addition to her brow art, Jennifer is also a voice over artist (Cartoon Network) and proud Mama to her son Julian with fiancé Anthony. "Having microbladed eyebrows is a total game changer! I wish I'd done it sooner- since being a mom too, it saves me so much time!"

LESLIE

As a So Cal native, Leslie enjoys the vast diversity that Los Angeles has to offer.  From cuisine to culture, museums to day trips, and theater to historic landmarks, Leslie loves to take advantage of new experiences.  As a Permanent Makeup Artist at Sheila Bella, Leslie gets double the satisfaction by not only meeting people from all walks of life, but also in helping each of them feel confident enough to take on their own new experiences.

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Jeannette

Jeannette is a Los Angeles native who has a passion for art, music, and family. Being raised in the city, she has adapted to the fast paced lifestyle with a relaxed and friendly attitude. She's a former student from Fashion Institute of Design & Merchandising (FIDM). With a vivid imagination, she has geared her artistic direction towards Sheila Bella Microblading. Because of her confidence and comfort in her art, high end profiles, such as UFC fighter Michelle Waterson, fitness guru Brittany Renner, have personally trusted her with their face.

When she isn't creating beautiful brows, enhancing lips or perfecting permanent eyeliner you can find her scoping out LA's hidden gems, whether it be a hip new band or the best new spot for sushi.

CJ

Christy (a.k.a: 'CJ') has always had a passion for beauty and art. So, it's no wonder why she feels at home at Sheila Bella. Working in the permanent makeup industry for several years, CJ is always striving to deliver the most fashionable and artistically intricate styles of brows. CJ’s list of high-profile clients include 3x Miss Olympia Ashley Kaltwasser, 4x Olympic gold medalist Simone Biles, and even Sheila Bella herself. CJ has also collaborated with Sheila on clients such as fitness model Paige Hathaway.

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Julie

Julie has been fascinated with makeup transformations ever since she was a little girl playing dress up. She was able to harness her skills for makeup and hair while earning her performing arts degrees in college. Julie holds an Associate’s Degree in Theater from Pierce College, a Bachelor’s Degree in Vocal Performance from Cal State University of Northridge, and a Master’s Degree in Opera Performance from the Boston Conservatory. Since she graduated, Julie has not only worked as an opera singer, but also gets called to do makeup on sets for commercials, stage productions, and bridal makeup for weddings on the side. When the opportunity arose to venture into the art of permanent makeup, Julie dove in head first to become a certified permanent makeup artist who is also qualified in EliminInk, which can remove tattoos as well. Julie’s main passion is to entertain, teach, and help people; which she now gets to do on a regular basis! Living life beautiful is one thing, but making others feel beautiful is what’s fulfilling!

aLISA

Alisa is one of Sheila Bella’s elite artists who has several years of experience in the permanent makeup industry. “Being a permanent makeup artist is more than just giving someone a new set of eyebrows. It’s about listening to my clients and their individual stories and brow needs. Everyone is different and I custom and tailor to each individual. In the end it’s all about making my clients feel happy and safe.” She is also a registered nurse and has her bachelor's degree in nursing science. Some of her clients include Playboy playmate Marissa Everhart, Wild N’ Out star Lauren Wood, fitness super star and entrepreneur Ingrid Romero, makeup sensation April Lopes (a.k.a Pipsqueek), world famous dancer Tanja Kensinger (a.k.a. La Alemana) and so many more. She is a lover of fitness, health, traveling and everything outdoors.

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Pretty soon your friends who work in cubicles will 
be asking if you're hiring.
That's exactly what happened to me and now it's your turn.


Build the life you want & 
get excited about designing that! 

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About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.
xx, 
Sheila 

Testimonials

What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA

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