Why permanent makeup?

Permanent makeup is a helpful option for a variety of people whether they are looking for an enhancement and don’t have time to do makeup every morning or for those who have suffered from hair loss. It is also a great alternative for anyone looking to simplify their beauty routine, whether that’s getting out of bed and spending less time in front of the mirror, going to the gym, in a profession that dictates being in front of the camera or on stage frequently, or even going swimming without having to worry about their makeup coming off. Permanent makeup is also a great option for people who have loss of vision or loss of motor skills due to aging or medical conditions.


What should I expect prior to my procedure? What should I do before hand to prepare?

Before the procedure, we send our clients pre and post care instructions along with information on what to expect. Some of our recommendations include:


  • No facials for two weeks before or after

  • No blood thinners the night before or day of

  • No caffeine, alcohol or pre-workouts the night before or day of

  • No brow waxing two weeks before



Can you explain more about the consultation process and what goes into this?

When a client comes in for either a consult or initial appointment, our technicians discuss the client’s goals including what they want to achieve. We are happy for our clients to bring in photos, social media or any other inspirations to help further guide our technicians.


Each technician lets the client know exactly what to expect and lets them know different possible outcomes depending on their skin types and desired look. Our consultations are listening sessions where the technician listens to each of their client’s wants and needs to administer the best look to enable them to feel completely satisfied and live their most beautiful life.



What should I expect after my procedure? What is my after care protocol?

After the procedure, the area of service will appear brighter or darker than what it is intended to look like. Some swelling may occur and some redness may show depending on each client, however, this will reduce in a few hours. Brows are to be left alone for 48 hours and we require our clients to apply grape seed oil for 10 minutes, twice a day for two weeks. Lips are to be kept moist with Aquaphor throughout the day for two weeks as needed. Eyes are left alone for two weeks. Each area should be kept free of any moisture, makeup, direct sun exposure, and friction for two weeks. Color following the initial application will fade and show more of the true color after the healing period.



Does it hurt?

Everybody is different when it comes to sensitivity. We do our very best to make sure you are comfortable from start to finish. We ask you to arrive 30 minutes prior to your appointment time to start numbing. You will be numbed with our top of the line numbing cream which will ease about 20% of the discomfort. Once your technician starts the actual procedure, she will numb you again to make sure sensitivity is reduced as much as possible. A lot of clients describe the experience similar to intensified tweezing or threading, while some fall asleep during the procedure.



How long is the healing process?

For the first 2 weeks, we ask to be extremely careful with the area; meaning no makeup, sun exposure, moisture or friction of any kind. You will experience some scabbing a few days after the procedure. Once the scabbing has finished, you may apply any makeup to the area and wash your face normally. 21 days after the procedure, we require you to come back for a perfecting visit (touch up) to complete the process. Understand this is a multi session process so a perfecting visit is crucial.



How long does it last?

Permanent makeup will last anywhere from 1-3 years. However, skin type, lifestyle and maintenance all take in part of the duration. We recommend our clients to come back yearly for a color boost to freshen up the area and the color and keep it looking good as new.



How do I know if permanent makeup is for me?

Most people are tired of constantly filling in your brows, putting on eyeliner or lipstick and are looking for a more permanent solution. If this describes you, then this is for you. Also, if you have suffered from some sort of hair loss or are looking for a more natural look without putting in so much effort, you are a good candidate for permanent makeup. Permanent makeup is also great for people who are active, always on the go, busy moms, people in the entertainment industry who need to look good at any given time, or women who simply want to spend less time in front of the mirror.



Is permanent makeup expensive?

Sheila Bella believes that people are looking for the highest possible quality of work. As stated, remember that this is your face and there is no room for compromise. Only the highest quality of work should suffice. When it comes to your face, accept nothing less than a first class result with no one else but a master practitioner. Remember this is your face, you want perfect permanent makeup.



What safety practices do you utilize?

Every technician is certified by Blood Borne Pathogens and we use 100% disposable tools. This certification is renewed every year. For our flagship product (brows), we use a “Harmony Needle” that is 100% disposable from top to bottom. Each needle is properly disposed in a sharps container, never to be reused. For more information on our safety principles, visit our "Safety Key" page. 



Why Sheila Bella?

We want our clients to know and feel they are in the best hands. Beyond providing a vast variety of before and after photos and videos so our clients have an idea of what their permanent makeup will look like, we are completely honest and upfront with our clients about what to expect and how our procedures are done. With a highly skilled team of 14 technicians, we ensure the highest level of service, skill and quality control in all that we do. Our company is not only built on our skill sets, but integrity as well.



Call us to book a complimentary consultation TODAY!



What we do


Sheila Bella Brand Essence Statement


“Live Life Beautiful…”


At Sheila Bella, we practice living life beautiful in all that we do.


We “live life beautiful” by…

Being a warm destination and family for our clients. Beyond our permanent makeup services and being simply a place to get these services done, we provide an oasis where our clients can always walk in and feel warmly welcomed, taken care of and be part of a family. We strive to be a permanent part of our clients’ journeys, where clients want to come back through our doors throughout their journeys.


Providing the highest level of service and skill in all that we do. We want everyone who comes through our doors to know and feel they are in the best hands, supported and cared for in every aspect. We pay close attention to what each client has to say so they are completely satisfied always.


Exhibiting integrity and honest. Integrity and honesty is at the heart of all that we do. We care deeply for our clients, staff and these principles are inherent in all that we do.


Practicing the highest measures of safety in all we do, from our tools to training for our employees.


And as an all-woman based business, we believe in supporting each other as women and we do so by having each others’ backs.


At Sheila Bella Makeup, we are guided by the following principles in our lives and our practice and we look forward to helping you live your most beautiful life:

  • Family: As we are a big family who works together, we also strive to ensure each of our clients feel like they are also a part of our family. We do this by creating a warm, welcoming environment for everyone who walks in the door.

  • Experience: We provide our clients with the highest level of professionalism and skill. Our technicians are all required to complete rigorous fundamental permanent makeup training as well as participate in a large amount of testing and training before becoming a Sheila Bella certified technician.

  • Integrity: Our business is built on integrity which is inherent in all that we do. We pay close attention to our artistry and we have a Sheila Bella standard that each technician must meet.

  • Honesty: In keeping with our integrity, we exhibit honesty in all of our interactions, whether it is technician to client, or one staff member to another, no exceptions.

  • Care: We listen to all of our clients’ wants and needs and our technicians pay close attention to what each client has to say and what they want/don’t want so we can administer the best look to enable them to live their most beautiful life.

  • Safety: We practice the highest measures of safety in all that we do including use of 100% disposable tools, being completely up to date with OSHA standards and ensuring our technicians are certified in specific safety procedures for which they are also renewed every year.

  • Girl Power: As an all-woman staff, we believe in supporting each other as women and we do so by having each others’ backs. We work together in unity to create an amazing experience, environment and the highest level of service for our clients.







*Due to the popularity of our natural looking permanent makeup, our technicians are highly sought after and tend to book at least 

3 to 4 weeks out on weekends. Please be patient when making an appointment.