testimonials

Your makeup is so natural. Lately boyfriend has been saying to me how good I look but I laugh with my girlfriends every time because he still has no idea I got any permanent makeup done.

Alison D.

The eyebrow process is seriously an art and I’m so glad Sheila perfected it! I mean, this is my face we’re talking about here. Ha. Thank you Sheila!

Julie D.

A big thank you for the fantastic work you’ve done! I love it! So many people have complimented it and say it makes me look 10 years younger. I certainly feel it. I look great every morning even when I go to the gym. Now I don’t have to struggle every morning with a pencil anymore, I can just focus on being myself.

Erin Andres

Dear Sheila, I felt compelled to write a letter to you because you have made my dreams a reality. I am 63 years old and have always dreamed of having a full natural looking set of eyebrows. You made it possible. Now my eyebrows are always in perfect form and very natural looking. Your work is different. I have seen other eyebrows done, but they all look unnatural and it gives them an angry look. Some eyebrows I have seen looks like it was drawn with a permanent marker. I am very happy with the work you did with my eyebrows. I am so amazed that now I do not have to spend a minute fixing my eyebrows every morning. I found freedom and beauty! And it’s all because of your creation. I thank you from the bottom of my heart.

Irma Siron

It’s been a month since my first session and almost two weeks since my second session. I love my eyebrows. I save so much time in the morning because all I need to do now is my eye liner. I really do love my eyebrows. My fiancé, who was against it at first, even agrees that it’s a great investment, especially for women who do spend quite the money and time on their eyebrows. My friends are interested in getting them done and even my threader!

Stephanie C.

Sheila Bella is the Goddess of permanent makeup. I’ve paid close to thousands to have my eyebrows done and have had good brows, bad brows, no brows, and I had just about given up. Until I looked up permanent makeup. Sheila Bella’s lovely studio came up and I was taken on a virtual tour of her space. Gorgeous! Sheila really made me feel at home. She’s welcoming, professional, and did a hell of a job on my brows. I look and feel like a different person and highly recommend Sheila Bella.

Amber Lynn Grove
(from RealSelf.com)

I am a 30 year old male actor/model. I got a gentleman’s lash enhancement done at Sheila Bella and could not be happier with the results. The recovery time was minimal and when I got back on set, friends and co-stars asked me what I had done because my face looked so vibrant, but none of them could put their finger on it. My lash enhancement looks natural and it was just the right amount of color and width to make my eyes look deeper and more alive. On camera, every little advantage matters. I chose permanent makeup because if there is something I’m doing, that my competition is not doing, it just gives me THAT much more of an edge in today’s competitive Hollywood industry. Sheila is the best!

Joe A.

To Sheila Bella: I just have to tell you how much I love your work! I wish I had done this sooner! I was a little wary when I first heard about permanent makeup. I didn’t want to look like a clown. But that is NOT AT ALL the results I got at Sheila Bella. I got my lips and my eyebrows done on the same day and none of my friends can even tell! Your work is so natural. I am so grateful that I found your studio. Thank you so much for your service. Getting my makeup done at Sheila Bella has saved me at least 15 valuable minutes every morning.

Gina S.

Pretty soon your friends who work in cubicles will 
be asking if you're hiring.
That's exactly what happened to me and now it's your turn.


Build the life you want & 
get excited about designing that! 

About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.
xx, 
Sheila 

Testimonials

What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA

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