How to Choose A Brow Artist
By Sheila Bella

The world of permanent makeup has grown exponentially in the last few years, especially in the area of microblading. There are new artists and businesses popping up everywhere. Here a few things you should look for when looking for a permanent makeup artist.

-Always do your research, make sure they are an accredited establishment and have all the proper licenses set up. Depending on the state, every artist has to have certain accreditations so make sure that artist is up to par with their continued education, certificates and anything else required by their state.

-Check out their background and see how much experience they’ve had and where they studied their craft.

-Look at their social media outlets such as Facebook, Instagram, Yelp and their own personal website. See what others are saying. If you are not sure on who to go to, view their portfolio and check for consistency. A great artist will have various before and after photos to show their talent. Seeing constant work proves they are active in the industry and eases the public’s mind knowing they are going to someone who can deliver results at any given point. Also look for center photos that show both brows. This helps check for symmetry and ensure that the artist can deliver a set of brows that are as symmetrical as possible. An added bonus is seeing healed results after one session so you know what to expect. The more you see, the better!

-If you are able to, visit the salon before your appointment. Meeting the staff and building rapport is very helpful in deciding to go with a specific artist. If you are traveling, ask if you can speak to one of the artists over the phone, through Skype or FaceTime and develop a relationship! This will also help your future artist get to know you a little bit and know more or less what your likes and brow goals are for when you come in.

-Ask about cleanliness and sanitation. Are they using one-time use needles? Do they have the proper waste receptacles to dispose of contaminated supplies? Artists who are strict on sanitation and sterilization will ensure you know that they are clean and will do their best to prove it to their client. The more disposable tools they use, the better. Never be afraid to question an artist about their sanitation. The more you ask, the better you know they are doing whatever they can to protect themselves, their staff and most importantly, YOU.

Taking all of these tips into consideration, you’ll be able to find the right artist for you. Remember you want the top products, best art, amazing experience and qualified people to see you all the way through. This is YOUR face and you deserve the very best!

What we do


Sheila Bella Brand Essence Statement


“Live Life Beautiful…”


At Sheila Bella, we practice living life beautiful in all that we do.


We “live life beautiful” by…

Being a warm destination and family for our clients. Beyond our permanent makeup services and being simply a place to get these services done, we provide an oasis where our clients can always walk in and feel warmly welcomed, taken care of and be part of a family. We strive to be a permanent part of our clients’ journeys, where clients want to come back through our doors throughout their journeys.


Providing the highest level of service and skill in all that we do. We want everyone who comes through our doors to know and feel they are in the best hands, supported and cared for in every aspect. We pay close attention to what each client has to say so they are completely satisfied always.


Exhibiting integrity and honest. Integrity and honesty is at the heart of all that we do. We care deeply for our clients, staff and these principles are inherent in all that we do.


Practicing the highest measures of safety in all we do, from our tools to training for our employees.


And as an all-woman based business, we believe in supporting each other as women and we do so by having each others’ backs.


At Sheila Bella Makeup, we are guided by the following principles in our lives and our practice and we look forward to helping you live your most beautiful life:

  • Family: As we are a big family who works together, we also strive to ensure each of our clients feel like they are also a part of our family. We do this by creating a warm, welcoming environment for everyone who walks in the door.

  • Experience: We provide our clients with the highest level of professionalism and skill. Our technicians are all required to complete rigorous fundamental permanent makeup training as well as participate in a large amount of testing and training before becoming a Sheila Bella certified technician.

  • Integrity: Our business is built on integrity which is inherent in all that we do. We pay close attention to our artistry and we have a Sheila Bella standard that each technician must meet.

  • Honesty: In keeping with our integrity, we exhibit honesty in all of our interactions, whether it is technician to client, or one staff member to another, no exceptions.

  • Care: We listen to all of our clients’ wants and needs and our technicians pay close attention to what each client has to say and what they want/don’t want so we can administer the best look to enable them to live their most beautiful life.

  • Safety: We practice the highest measures of safety in all that we do including use of 100% disposable tools, being completely up to date with OSHA standards and ensuring our technicians are certified in specific safety procedures for which they are also renewed every year.

  • Girl Power: As an all-woman staff, we believe in supporting each other as women and we do so by having each others’ backs. We work together in unity to create an amazing experience, environment and the highest level of service for our clients.







*Due to the popularity of our natural looking permanent makeup, our technicians are highly sought after and tend to book at least 

3 to 4 weeks out on weekends. Please be patient when making an appointment.