Dedicated to helping you become the best in the world

We’ll take you there!
now enrolling!


Learn the Sheila Bella technique plus everything you need to know about microblading and what it takes to be a successful microblader. This intensive workshop is taught by the world-renowned Sheila Bella, who is one of the first microbladers in the US. This class will teach you the fundamentals of microblading and help you master them before working on a live model. A good solid foundation makes the difference. If you are ready to enter one of the most prestigious industries, add skills to your resume and have fun while learning from the best, you have come to the right place!



  • Brow Shapes and Design

  • Hair Strokes and Patterns

  • Proper Stretch

  • Color Theory

  • Skin Types

  • Safety and Sanitation

  • Removing “Mistakes”

  • Proper Documentation & Photography

  • Pre-& Post Procedural Care

     And much more!


You will learn from the best! Sheila is an amazing teacher who has done thousands of procedures ranging from high profile celebrities (including Miss USA and Miss America), professional athletes, alopecia patients and clients who have lost hair due to radiation therapy. Sheila continually updates her education on the newest techniques and style on microblading. She has personally trained all of the gifted artists at Sheila Bella Permanent Makeup.



In this class, you will learn how to start your own successful and thriving microblading business. As you know, the microblading trend is hotter than ever! Take advantage of this high demand while there are so few competitors available. Earnings from your first few clients can recoup the cost of this entire training session. How amazing is that?

Additionally, you will be one of the most knowledgeable microbladers out there with skills ranging from how to work with different skin types to chairside manners. You will learn strategies to creating crisp strokes, having the perfect stretch, proper documentation, marketing strategies, developing the artist-client relationship, and most importantly sterilization and sanitation. Knowing all this will show your clients why they should trust YOU, leading to more referrals and growing your business.


Mastery of Microblading Workshop: $2,800.00

Mastery of microblading workshop is not only for beginners but it is also available to the most seasoned artist who wants to learn Sheila Bella's technique. Sheila herself is the instructor. After the workshop, the support that you need is available via email, text or call. You can turn in your work or your questions and get answers quickly.

This includes completion certificate, lunch for each day and starter kit for your first 10 procedures. We will also provide you with reordering information so you can replenish your supplies.

•  Deposit: $1,000 to secure your spot.  

Intermediate Semi-Private Microblading Workshop With Live Model plus *NEW* Shading: $1,200

(Exclusive course for Students who have completed the Mastery of Microblading Workshop)

This includes a refresher from our 2-day intensive, Mastery of Microblading Workshop, completion certificate, lunch AND a live model. Every student is heavily guided by an Elite Artist at Sheila Bella to ensure the utmost comfort. 

Our newest shading technique provides additional depth, texture and definition for patchy, light or sparse brows.    

•  Deposit: $200 to secure your spot.  


Call/text Sylvia: (818) 687-0522


Your deposit is nonrefundable, however, in the event that you cannot make it to your original workshop date you were accepted in, your deposit can be applied to a future workshop of your choice. All attendees are required to have a Blood Borne Pathogen certificate. You will receive the link for that, as well as other pertinent instructions, including lodging near us and airport. Sheila Bella Corp. is not responsible for fees incurred involving accommodation and travel expenses as a result of a cancellation. 

Pretty soon your friends who work in cubicles will 
be asking if you're hiring.
That's exactly what happened to me and now it's your turn.

Build the life you want & 
get excited about designing that! 


About me

This is my story.

I came to this country at 8 years old and watched as my parents took our family from 10 people in a 2 bedroom apartment in a bad part of LA to a comfortable middle class lifestyle in the Valley. They did it all through strategy and grit. 
Business is in my blood. It was only a matter of time before I started my own company- Platinum Vocals Inc. a children's performing arts school that created young aspiring artists with no experience to Broadway, Disney Channel, America's Got Talent and American Idol stardom. Despite the success of this business in 2009 some major life changes occurred when I decided to get out of a bad relationship that crippled my self esteem. I divorced my first husband and needed to reinvent myself. I tried new things to get myself out of my comfort zone. I started modeling, acting, freelance makeup artistry, musical theater and my last job was waiting tables in a school girl outfit at Dillon's Irish Pub serving avocado fries. A year later fate brought me to Will,  the love of my life and after we got engaged I was ready for stability. My dreams changed. Avocado fries although delicious wasn't exactly my idea of a dream job. If I wanted kids, a house, a beach wedding and the whole enchilada I needed to get a better job, that made a lot of money, with benefits, that allowed me to make my own schedule, where all my best friends worked too so that it would be fun! 
But where in the world could I find that job? 
I wasn't qualified to apply for anything I came across and nothing met my description. So I decided this time I would become a permanent makeup brow artist. Why? Coz schooling was only 5 days and I really thought that it was something I could make "cool". I've always had a knack for makeup, so I can totally learn to tattoo it on people right!?
I became one of the first microbladers in Los Angeles. After gradutating the course it was now time to hustle to build my brand. You know how they say "Dress for the job you want not for the job you have."? That's exactly what I had to do. 
I had ZERO clients. Nobody knew my name. I remember getting dressed to the nines as if my calendar was full. My face beat was serious. I marched up and down Ventura Blvd. passing out my brochures at hair salons and medi-spas asking owners if I could leave my brochures in their waiting areas. Walking into places cold was pride swallowing. It was hard, I got turned down a lot! But I saw it as a numbers game. For every 9 people that turned me down one would agree to work with me. I was a shameless self promoter. My friends all thought I was crazy. A bunch of them said "Tattooing makeup is old fashioned. I can't imagine this ever panning out She."
But I kept going. There were a lot of ups and downs and I made a lot of mistakes before I started to figure out what worked. I didn't have a mentor but I really wish I did! I promoted everywhere I could. When the phone started ringing for appointments I pretended to be my own receptionist and answered in the most professional voice I could muster. This gave me the freedom to sell my own services as a witness and therefore gave me more credibility. I also didn't have money for a web designer, so I spent 3 weeks locked in my apartment learning coding from youtube and building my website. There wasn't a Chamber of Commerce breakfast meeting I didn't do a trial at and when people asked me to showcase my product I spoke with the confidence of a seasoned pro. Why? Because I had to. To me  failure just wasn't an option. After doing this imperfectly and repetitively I started getting more clients. My portfolio was getting larger and finally people started to believe in me and my art. Pretty soon I hired my first employee, then my second, then my third and so on. My friends who didn't believe in me all of a sudden we're asking if I was hiring! Yes that actually happened!
Fast forward 11,000 clients later, 25+ employees and hitting 7 figures in revenue year after year here I am. 
I transformed my beauty addiction into a real career helping people. 
I meet so many young professionals with the same dreams I used to have and I want to show them how it's possible! How they can be worthy of the same success in the beauty industry I have achieved and beyond. 
"Pretty Rich" is what I have created to meet the needs of creative beauty artists who want guidance in the area of business and marketing. 
You don't need to wait for someone to offer you your dream job, 
you can create it! 
And I can show you how.


What Our Students Have to Say

After graduating from Cosmetology School I was lost! After connecting with Sheila Bella I had a clear step by step clear action plan on how to attain clients and start my business. I am now an established hair stylist making a 6 figure salary on my way to 7. I have so much gratitude for Sheila & her Pretty Rich team for mentoring me to success!

amanda K.
riverside, CA

They don't teach you marketing & business savvy in beauty school. How would I have ever known this without Sheila! I feel so smart for making the decision to invest in myself and take her Pretty Rich course! Thank you thank you thank you Sheila! You are such an inspiration!

kelly h.
las Vegas, NV

I am booked months out thanks to all of Sheila's mentoring and business brains. Taking her course gave me a leg up amongst my classmates. It is everything else you need to know beyond the technique of doing hair and makeup!

lana l.
los Angeles, CA

Contact Us

Let's talk sales! Or just write to say hiee!

Sheila Bella Corporation reserves the right to refuse service or training at our discretion.